Our mission:

Guard mobile devices and the
people who use them.

About Penumbra Brands

Mobile devices make our hyper-productive, inter-connected, heavily-documented, easily-shared, modern-day lives possible. But life and technology are fraught with risks, both seen and unseen, known and unknown.

That’s why we at Penumbra Brands are here. We care about people’s lives and the tools people depend on to live to the fullest. We guard what our customers hold dear and provide personal peace of mind by innovatively and elegantly guarding against multiple categories of risk.

Established in 2009, Gadget Guard is the primary consumer-facing brand of Penumbra Brands and offers among its products a comprehensive line of Black Ice™ screen protectors for mobile devices in distinct Editions which provide best in class protection across the value and security spectrum. Gadget Guard products have earned a 4.7 Shopper Approved rating and a 4.8 Google rating.

Building on years of work developing the industry’s most comprehensive patent portfolio around radiation reduction, alara technologies is proud to provide users with peace of mind, seamlessly integrated with device protection. alara-enabled cases are embedded with proprietary technology which automatically couples with the mobile devices internal antennas, redirecting radiation away from the user, thereby reducing exposure to cell phone radiation without degrading the phone’s signal. Results from tests in FCC-certified labs show that alara technology lowers user. This redirection reduces exposure by up to 75% versus an unprotected device.

Vitreo Protection Company is focused on protecting against a singular risk: incidental damage to mobile communication devices. Its track record in providing peace of mind to customers is unmatched in the industry. Vitreo is backed by L Catterton, the world’s largest consumer product focused private equity firm, with over $15B in equity capital, and its performance and profitability are regularly analyzed by a leading actuarial firm and government regulatory agencies.

Vitreo has consistently outperformed the standard industry benchmarks, including the AM Best commercial insurance 2018 combined ratio of 99.9% and the 2018 captive composite ratio of 88.8%.